Understanding-Greenwashing

Understanding Greenwashing and Spotting False Sustainability Claims

More and more people are now choosing to live and shop sustainably. As environmental concerns grow, businesses are increasingly advertising their products as eco-friendly or sustainable. However, not every brand that claims to be green is practising what it preaches. This phenomenon is known as greenwashing — when a company presents itself as environmentally responsible without making any real effort to improve its impact on the planet; making false sustainability claims. For many consumers, greenwashing is a major concern. It can feel frustrating and confusing, especially when you’re trying to make responsible choices. You might wonder, “How can I trust […]

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